Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section provides eco-friendly and cruelty-free options. The Salon at Ulta Beauty provides a range of services, from haircuts to lash extensions, which can be booked online or through walk-ins. The employees here are incredibly welcoming, helpful, and kind. Associates are amazing, helpful, and nice, effectively assisting in identifying desired services and exceeding expectations. They are focused, diligent, and great listeners who provide excellent customer service and product recommendations. While some customers have had negative experiences, the overall experience is often positive, with customers leaving satisfied and confident in their purchases.