Simmons Jewelers is a premier, family-owned jewelry store with a legacy spanning three generations since 1953. It is a staple and a must-visit in Winter Park, now located in the old Taylor's Pharmacy building. The business boasts a great selection of new jewelry and wonderfully unique vintage and pre-loved treasures, including art deco style pieces, time pieces like dive watches, chains, pendants, rings, watches, earrings, and bracelets. They specialize in Rolex repair and adding diamond accessories, and their in-house jewelers provide restoration, repair, resizing, and appraisals. They also actively purchase jewelry, precious stones, metals, and coins. The staff are described as some of the sweetest, most genuine, friendly, and knowledgeable people, who care about customers and take time to answer questions. They provide great customer service, treating clients well while browsing. Customers report incredible experiences, with efficient and often complimentary services like tightening loose prongs or resizing items not originally purchased there. This excellent service fosters strong loyalty, with many customers planning to return for future purchases like wedding bands. The store also features cute little dogs that greet guests.
What an exceptional experience working with the owners to select a beautiful piece of jewelry. A welcoming environment the minute you step into their store with a variety of fabulous jewelry to select from. The service, knowledge and accommodations shown by the staff was outstanding. Pleasure doing business with you.
July 2026
Great experience with Simmons Jewelers. They resized my bracelet beautifully, charged much less than other jewelers quoted me, and even surprised me by turning the extra links into a matching necklace. Highly recommend!
