Pure Reef, located in Alpharetta, is a well-established and highly regarded aquarium store that has served the Atlanta area since 1986. Known as one of Georgia's iconic reef stores, it offers a wide selection of healthy and beautiful saltwater fish, corals, and aquarium supplies. The store is praised for its clean, modern environment and its collection of spectacular marine life, which includes softies, LPS, and SPS corals. Customers frequently comment on the knowledgeable and helpful staff, who are passionate hobbyists with extensive expertise in coral care, water parameters, and reef tank design. Pure Reef is recognized for its premium-grade stock, free from dead or sick fish, and a strong focus on the health and diversity of its marine animals. Many customers appreciate the friendly, family-run atmosphere, and the staff’s dedication to providing an extraordinary visit. The store’s "alive" guarantee and willingness to accept returns for unsatisfactory pieces reflect their commitment to quality and customer satisfaction. Overall, Pure Reef stands out as a top destination for reef enthusiasts, offering a well-run, knowledgeable, and passionate environment for both beginners and experienced hobbyists.
The Best Store around! Great Staff and will get you what you want and need for your setup.
June 2026
Very helpful staff. Beautiful selection. 10 out of 10 will be visiting again.
March 2026
Great service. I want a clownfish that will host in RBTA so they are putting a clown of my choosing into their RBTA basket and told me I could pick it up in a week.
