Pure Reef, located in Alpharetta, is a well-established and highly regarded aquarium store that has served the Atlanta area since 1986. Known as one of Georgia's iconic reef stores, it offers a wide selection of healthy and beautiful saltwater fish, corals, and aquarium supplies. The store is praised for its clean, modern environment and its collection of spectacular marine life, which includes softies, LPS, and SPS corals. Customers frequently comment on the knowledgeable and helpful staff, who are passionate hobbyists with extensive expertise in coral care, water parameters, and reef tank design. Pure Reef is recognized for its premium-grade stock, free from dead or sick fish, and a strong focus on the health and diversity of its marine animals. Many customers appreciate the friendly, family-run atmosphere, and the staff’s dedication to providing an extraordinary visit. The store’s "alive" guarantee and willingness to accept returns for unsatisfactory pieces reflect their commitment to quality and customer satisfaction. Overall, Pure Reef stands out as a top destination for reef enthusiasts, offering a well-run, knowledgeable, and passionate environment for both beginners and experienced hobbyists.
The best around! Beautiful, healthy and well priced selection. The store is always well stocked and pristine. This is the only place I trust, and the fact that all they specialize in is saltwater is a huge plus. The staff is very friendly and knowledgeable, especially Matt. Thank you!
December 2023
I have been going to this store for 10+ years. I got out of the saltwater aquarium hobby for a while but would always stop in to talk with the staff and see what's new. Now that I'm back in the hobby and visiting aquarium stores in the metro area it is clear PURE REEF is the cleanest stocked store available.
September 2023
Always a pleasant experience. Very knowledgeable staff, clean and organized showroom.
