Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products. With over 25,000 products from 500 brands, customers can find popular names like Tarte, Fenty, Redken, and Chanel, along with exclusive brands such as Kylie Cosmetics and Olaplex. The store features a Conscious Beauty section that provides options for vegan, clean ingredient, and cruelty-free products, emphasizing sustainability and community impact. Customers appreciate the helpful and kind staff, with many praising their patience and expertise in makeup selection. One customer highlighted the assistance they received in choosing products within their budget, making the shopping experience enjoyable. Although some reviews noted that Ulta's prices can be high and suggested more variety in perfume brands, the overall sentiment is positive. Additionally, the staff’s thoughtfulness extends beyond beauty products, as one customer shared a heartwarming experience where the team helped with a concerning situation regarding a stolen bike. This level of care and commitment to customer service makes Ulta Beauty a beloved destination for beauty needs and personal care.
Great customer service. Awesome selection. Staff took the time to really talk about my needs without pressure
December 2025
All of the staff were super lovely and helpful! Kenzie helped me with all of the perfume choices and even made sure my Ulta app was downloaded. Their customer service is top tier!!
July 2025
Maggie and Roxie gave excellent service! Keep up the great work
