Amazon Fresh provides a fast and positive grocery experience with friendly, helpful, and well-trained staff. The store is clean and well-organized. Customers appreciate the great products, especially the fresh fruits and veggies and the all-butter croissants. The self-service and kids' shopping carts are popular. Curbside pickup is efficient, with groceries packed securely in thermal bags. The main negatives are that the store aisles can feel narrow due to employee carts and the selection is sometimes smaller than a typical grocery store, so not every item is available. The deli counter is also often vacant. Overall, it is a fun and satisfactory experience for most shoppers.