Gameday Spirit - Neil St. offers a great shopping experience for fans looking for Illini gear. Customers appreciate the wide variety of UofI clothing and the quality of the products. The store is known for its excellent customer service, with friendly and helpful staff who go the extra mile. While prices may be a bit high, many find them reasonable, especially with promotions like 2-for-1 t-shirt deals. The store can get busy during game day weekends, but the checkout process remains efficient. It is also a popular spot for holiday shopping, with fun and interesting items available. Overall, Gameday Spirit is a clean, spacious store that provides a win/win for Illini fans.
Wonderful. Well organize. Just prices a little bit higher than expected.
August 2025
Don't want to pay campus parking, go here. Also a good location if you park in the Neil St parking areas before football games.
June 2025
Went on to a waiting list for a specific sweatshirt. Michelle found it at Neil/Kirby store & called me the next day! SIX star customer service! THE location for Illini merch.
