Ulta Beauty offers a wide range of products from over 500 brands, including exclusive lines and a Conscious Beauty selection with options for vegan, clean ingredients, and sustainable packaging. The store features a salon that provides various services, including hair, skin, makeup, and brow treatments. Online ordering is available, with curbside pickup and in-store pickup options. Reviewers highlight the store's friendly and knowledgeable staff, noting excellent customer service. Jacob is mentioned as a great stylist who helps with hair growth through routine trims and is accommodating with scheduling. While some customers had great experiences with haircuts, others found that certain makeup and skincare products did not work well for sensitive skin. Jenna is also noted for her friendliness and helpfulness, ensuring that customers stay within their budget while teaching them how to apply products.