Credo Beauty, founded in 2014, is recognized as the fastest-growing clean beauty retailer and a leader in clean, sustainable beauty. The mission of Credo is to create a cleaner, more sustainable, and more ethical beauty industry. Their definition of "clean" includes a focus on safety, sustainability, and ethics, rather than just a restricted substance list. Due to its innovative approach to tackling the beauty industry's packaging issues, Fast Company named Credo the most innovative beauty company of 2021. Customers express their appreciation for the store's well-lit environment, ideal for shade matching, and the exceptionally friendly and informed staff who provide personalized recommendations. Shoppers value the opportunity for a free facial and find that the team is attentive without being pushy, making it a great experience for those seeking clean makeup and skincare products that are both good for them and look beautiful.
