Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands including exclusive lines like Kylie Cosmetics and Olaplex. The Conscious Beauty section provides options for vegan, clean, cruelty-free, and sustainable products. The in-store salon offers a range of services, from haircuts and color to lash extensions and makeup application. Customers praise the helpful and knowledgeable staff, who provide useful information and personalized recommendations, making the shopping experience enjoyable. Recent visitors often mention friendly employees who are attentive and personable, making customers feel welcome and not a bother. One reviewer highlights the excellent service from a cosmetologist, noting their ability to listen and deliver salon-quality color and highlights. The staff, including Logan and others, are praised for their patience and kindness, creating a positive experience for both shopping and salon services.