Ulta Beauty is a large retailer offering a wide selection of cosmetics, fragrances, and hair, skin, and body care products from over 500 brands. Shoppers can find popular brands like Tarte, Fenty, Redken, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex. The store also emphasizes inclusivity with its Conscious Beauty program, featuring products that are vegan, use clean ingredients, are cruelty-free, and have sustainable packaging. Ulta Beauty also has a salon offering a range of services, including haircuts, hair coloring, brow shaping, lash extensions, and makeup application. Appointments can be booked online or walk-ins are welcome when stylists are available. Customers have shared positive experiences, noting how helpful and friendly staff are. One customer was impressed with a stylist who transformed her from a brown box dye to a gorgeous ginger in just one appointment, expressing her satisfaction with the results. Others appreciated the staff’s effort to assist, especially when finding specific products like Mac concealer or helping with color matches for foundation and concealer. The store’s knowledgeable staff also help customers choose the right hair products, making visits easier and more enjoyable. Despite some concerns about reduced product selection in certain categories, many customers appreciate the welcoming environment and the range of services offered at Ulta Beauty.
