Ulta Beauty is a large retailer offering a wide variety of beauty products. Customers can find cosmetics, fragrances, skincare, haircare, and more from over 500 brands, including popular choices like Tarte, Fenty, and CHANEL. Ulta Beauty also features exclusive brands like Kylie Cosmetics and Olaplex. The store prioritizes conscious beauty choices with products that are vegan, cruelty-free, and sustainably packaged. Ulta Beauty also has a salon offering a range of services, from haircuts and hair coloring to makeup applications and brow waxing. Customers praise the helpful and knowledgeable staff who go the extra mile to assist with product recommendations and provide expert advice. Many reviewers highlight positive experiences with salon staff who provide solutions for specific hair concerns and patiently guide customers through product selection. Specific team members, like Shelly, America, and Sydney, have been recognized for their outstanding customer service, attentiveness, and ability to match customers with the perfect products. The store also offers convenient services like curbside pickup and easy returns, making it a go-to destination for all hair and skin needs.