DICK'S Sporting Goods in ROCKFORD is a go-to destination for sports, exercise, officially licensed, and outdoor equipment. The knowledgeable staff and service teams help customers find the perfect gear, from baseball gloves to fishing equipment. The store carries a wide assortment of top-brand products, including footwear, workout clothes, sports equipment, camping gear, bikes, kayaks, and exercise equipment. Customers can find low prices online and pick up their purchases in-store. While the fishing area has the basics, some customers wish the store still had a hunting department. Some feel certain items are overpriced, and the store could benefit from carrying more options for open-fire cooking. Despite these minor criticisms, the customer service is praised, with staff like Raheem and Annika providing excellent assistance even when the store is busy. Overall, DICK'S Sporting Goods in ROCKFORD offers a wide selection, competitive prices, and exceptional customer service.
Dicks is great. They have great hunting gear. People are like. Oh my gosh this is the place where I get all my on brand stuff so I can fit in with all my friends. More like a 16 year old girl. That's what people say ducks is all about but it has some good stuff to. It is a fun place with good hunting gear. Ayayayaya.
December 2025
Clean store and friendly staff, some inventory low for the sizes we wanted
July 2025
Very nice., clean , organized, easy to find merchandise. Staff is very knowledgeable. My only recommendation is to hire more employees. We had to wait a long time to be assisted. But others were in line as well. (Shoes)
