The Roselle Verizon store on Lake Street is a locally owned small business offering all the same devices and services on Verizon's network. Customers describe an awesome store with an exceptional, knowledgeable, and pleasant staff that provides really excellent service. The culture is that of a family, extending to customers, with a focus on taking care of them. Reviews highlight a great phone buying experience where staff members explain everything, help with trade-ins, and set up devices efficiently, allowing customers to be in and out. The service is noted as informative and appreciative of customers, making it the best experience for purchasing phones and accessories. Great service by people who appreciate their customers wins every time.