JL Waters is a specialty outdoor store for camp, hike, paddle, and fly fish. It carries a large selection of quality gear from brands like Patagonia, The North Face, Mountain Hardware, Prana, Keen, Chaco, and Merrell. The store is bigger than it initially appears and is not an overpriced boutique, offering competitive prices. The staff is wonderful, very knowledgeable, and provides excellent individual, one-on-one service. They are genuinely interested in helping customers find exactly what they are looking for, from maps to hiking shoes. All the staff are really nice, contributing to a refreshing level of customer service. Customers leave satisfied and with a better understanding of their gear. Many have been loyal for decades, noting the store's wonderful consistency. It is considered a very cool store and a favorite outdoor shop in Indiana.