Build-A-Bear Workshop in Indianapolis offers a unique and customizable plush toy experience. Customers can create their own furry friends by adding outfits, sounds, and scents. The store also provides the option to record a personalized voice message, adding an extra special touch to any plush toy. Additionally, the workshop hosts PAWsome parties, catering to birthdays, office events, and community gatherings. The quality of the bears is described as amazing, with a soft and cuddly feel. The staff is generally praised for their excellent customer service, going above and beyond to ensure a fun and memorable experience, even during busy times. However, there was one instance where a staff member, Jackie, was reported to have displayed a rude attitude towards a customer. Overall, Build-A-Bear Workshop in Indianapolis provides a delightful and customizable experience for customers of all ages.