I was in west Lafayette for work, and decided to pop in to check out this location. I was impressed!Very clean, friendly staff and I love the selection of Purdue gear! Many items to choose from and a great reasonable price! I was able to get myself and my student Purdue gear for a very reasonable price. I'll def be back!
September 2023
I ordered a sweatshirt on Monday. Got an email that it was shipped tuesday. USPS hasn't even received the package yet and it's now Sunday. I could have driven and picked it up had I known it would have taken this long. Now it won't be here in time for a birthday present. Never again will I order from or buy from here.
November 2022
I love going back to my alma mater and visiting Discount Den for a Den Pop, which is a super cheap 64 oz soda. I love that they have all kinds of unique "recipes" mixed sodas on the wall. My daughter also loves going there with me. They have fun snacks and a lot of great Purdue spirit wear. Love going there!
The Den is an iconic landmark within the Purdue University community that has been serving students and Purdue alumni since 1982. Located within easy walking distance from campus, it has something for everyone: university logoed clothing, snacks, soft drinks, cards, novelty gifts, school supplies and more. The most notable item, of course, is the famous “Den Pop” which has become an integral part of the Purdue experience among Boilermakers, both on campus and around the globe.
History, according to us:
Prior to the Den's conception in 1982 nothing all that notable really happened...aside from Purdue's founding in 1869 (ayy) and Neil planting our banner on the Moon (your move IU).
