Discount Den is a well-loved and iconic spot within the Purdue University community, serving students, alumni, and visitors since 1982. Conveniently located within walking distance from campus, it offers a wide range of products that appeal to Purdue fans and students alike. The store features university logoed clothing, snacks, soft drinks, cards, novelty gifts, school supplies, and more. Its most famous item is the “Den Pop,” a large, affordable soda that has become a cherished part of the Purdue experience, enjoyed by many on campus and beyond. Customers appreciate the friendly and helpful staff, with many praising the good customer service and positive attitude of employees. The store is known for its clean environment and reasonable prices, making it a great place to find Purdue gear, shirts, sweaters, sunglasses, and snacks. The selection includes authentic retro gear and items suitable for all ages, often at discounts or with special deals like 15% off. Visitors often mention feeling connected to campus while shopping, and some have even held staff meetings in the store. The Den is also popular for its fun soda recipes and unique drinks, making it a fun visit for families and alumni. Overall, Discount Den is recognized as a welcoming, convenient, and affordable store that offers everything needed to show Purdue pride.
Grew up with this store (back in the old spot). While thier cloths have gotten more expensive than they used to be the quality has improved. I was out of state for almost 15 years and have missed my daily Den Pop, bit know that I am back right back to the daily Den Pop. Can not wait for the christmas sweaters to come... read full comment
September 2024
10/10 service and love the vibe and merch.
Thank you.
I made liquid luck.
April 2024
Lovely place nice staff, and overall great collection of Purdue merchandise. Will have to try the den pop next time I go!
