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February 2023 by Katie Seda
One of my absolute favorite Des Moines small businesses!! The atmosphere is incredible and Ellen finds the most beautiful, quality products. It’s a great place to find gifts for yourself or others. I’ve also done the Flicker permanent jewelry several times and receive so many compliments on my pieces. Love love love this store!!!
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February 2023 by Jackie Akerberg
Such a wonderfully curated collection of accessories! High quality, on trend but timeless, and a wide variety. Ellen is a pro and will help you find the exact jewelry, scarf, hat, or any other accessory you are looking for.
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September 2022 by Jack Leachman
I will be shopping at this locally owned business. Leona Ruby is a great place and Ellen was wonderful. Gifted wrapped and sent away smiling Great service and selection.
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August 2022 by morgan Johnson
Cutest store with the nicest people!
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July 2022 by Katie Moritz
Unique pieces at a great price! Staff are always so friendly and personable.
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April 2022 by Adriel Lage
Beautiful store, lots of selection, super friendly
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February 2022 by Kacey Davis
This place is such a gem! The jewelry is so cute, and a range of price points. Unique pieces, and great gifts! The owner is absolutely wonderful. She went out of her way to help us with a last minute gift. Truly above and beyond. I can't say enough nice things. Shop local, and shop here!
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May 2020 by Susan Patterson Plank
I love this shop! I buy so many gifts for friends and family there. I always find something perfect. And then I get a little something for me. It has a lovely, welcoming vibe. Shop local.
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April 2020 by Janna Hansen
Ellen has been so awesome at "remote" shopping- excellent service and assistance, and very speedy free shipping! It's nice to get pretties in the mail when we're all staying home. I love my new moonstone ring and earrings!
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December 2019 by Angela Loberg
I never fail to find the perfect gift at Leona Ruby! The store is beautiful, and so is the owner!! New things to see every time I go...a relaxing and fun experience.
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December 2018 by Leah A.
Best service, best merchandise and best digs! Take a load off and visit with Ellen on the couch. Always great gift options with her ever-changing inventory. This joint is for the person who loves glam.
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November 2018 by Stephanie P.
Cute little jewelry store in the East Village. Staff are very friendly and greet you when you walk in even on a busy small business Saturday event. That is very impressive. They are not on top of you but available for questions. The store is filled with fashion jewelry for all. It is not packed with items but tastefully displayed so you can truly see the items. This is very much appreciated. There is an amazing couch to lounge on as well if you need to rest for a bit or deliberate how many pieces you need to purchase. If you are looking for that piece to enhance your outfit give them a try.
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October 2018 by Jenny R.
Such an adorable shop, bought a cute bracelet from here, the lady was super friendly, however I went online and found the artist who made it and realized I overpaid about $70 more dollars than what he sells it for, but overall it's a cute place with pretty jewelry.
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August 2018 by Amanda Nichole
Quick vendor shoutout! Ellen (owner) of Leona Ruby was FABULOUS in helping me find perfect jewelry for my wedding in 23 days!
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July 2018 by Stephanie S
One of my FAVORITE places for jewelry and girly gifts!