SCHEELS is an employee-owned company dedicated to providing the best retail experience for its customers. The store offers a wide range of products across over 85 categories, including hunting, fishing, camping, golfing, biking, men's and women's fashion, and team sports. Customers can find world-class brands like Nike, Under Armour, YETI, and Traeger, all backed by the SCHEELS guarantee. Customers have been impressed by the store's vast selection, with one reviewer describing it as having "so much to see" and another noting it as a step above some other large sporting goods chains. The store's knowledgeable and helpful staff have also been praised, with one customer highlighting an exceptional employee named Hylee who provided excellent assistance. However, some customers have mentioned issues with parking, which can be a "nightmare" during busy periods. Overall, SCHEELS is a comprehensive sporting goods store that offers a wide range of products and a generally positive shopping experience for its customers.
I had to make a point to highlight how awesome the archery department is. I set up an appointment online and met with Vic to look over my bow and help with a few issues. He went above and Beyond to help me. Gavin also pitched in and shared his knowledge and skills. Very thankful for the time they spent with me!!
August 2026
Awesome store, huge. Sells everything you could want in an outdoor hobby.
August 2026
It's hard to describe how cool this store is - from the aquarium arches above your head when you walk in to the $1 ferris wheel to the giant red rocking chair to the amazing assortment of products and departments. Coming to Scheel's is a fun event every time! The staff is very kind and professional as well!
