JCPenney is a large retail store that offers a variety of clothing, footwear, jewelry, accessories, and home furnishings. Since 1902, it has provided customers with style, quality, and value. The store features departments for kids, men, and women, with a good selection of national brands like Adidas and Levi's, as well as private brands such as Liz Claiborne and Worthington. Customers appreciate the friendly and helpful staff, though some find the juniors' department has limited options. The store is generally clean and well-organized, with a wide range of products during sales. Prices are considered average and depend on current discounts. The jewelry department allows online orders with quick shipping, and the new JCPenney Beauty section offers skincare and makeup from popular brands. However, some find the store hot and old-fashioned in smell, and note that staff may not always be readily available to assist. Overall, JCPenney provides a good shopping experience with a variety of products and friendly service.