Bill Cole Ford Lincoln is a Ford and Lincoln dealer in Ashland, KY, offering new and used vehicles for sale and lease. The sales team is frequently described as great, nice, helpful, and professional, with staff noted for going above and beyond to assist with deals and payment options. The process of purchasing a vehicle is often reported as smooth, easy, and nice. However, some customers note that attention is required during the final paperwork, advising others to pay close attention and ask a lot of questions to avoid misunderstandings about promised items. Experiences with the service department are mixed. While some specific services, like a paint job or a tire repair, receive praise for being great, communication is repeatedly cited as horrible and problematic. Customers report having to make multiple calls for updates, receiving inaccurate information, and experiencing delays in getting appointments or information about completed work. In one instance, an oil change was farmed out to another professional location, which was satisfactory. The dealership remains a repeated choice for many, with some customers having purchased multiple vehicles from them.
Staff was knowledgeable and friendly. They were helpful and not pushy at all. They allowed me to shop by myself and then answered my questions.
December 2025
Very nice people to work with! They helped my husband and I get this new F350, we will absolutely use them again in the future
November 2025
Had a great experience with the service department here. Spoke with Jake on the phone. He asked appropriate questions and made sure my vehicle was taken care of quickly.
