AT&T Store in Middlesboro offers a wide range of phones, tablets, smartwatches, and connected devices from popular brands. Customers can choose from various wireless data plans, including flexible prepaid options with no annual contract and no credit check. The store provides nationwide AT&T 5G service, which is included at no extra cost with unlimited data plans. Customers consistently praise the friendly and helpful staff, noting that employees offer great recommendations and assist with accessories and device upgrades. Many reviews highlight positive customer service experiences, with staff going above and beyond to help resolve issues. However, some customers have faced challenges, such as long wait times and difficulties fixing phones, which in some cases resulted in being without service for several days. Despite these rare setbacks, the overall experience at this location is positive, with customers appreciating the helpfulness and kindness of the team. The store is recognized as a convenient and reliable place for device needs and support, making it a preferred choice for those looking to stay connected.