Voodoo Authentica Inc. is a magical and authentic voodoo shop, considered part of the quintessential New Orleans experience. Don't let the small door deceive you, as it is a very well-stocked shop of a good size and a dense tourist trap for all things voodoo and new age. The shop has a great variety, with wall-to-wall baskets of trinkets, stones, alligator claws, a huge selection of custom-made voodoo dolls and masks, and a shrine devoted to Marie Laveau, which adds to the eclectic mood. Prices are not as high as one might think. The staff is very knowledgeable, friendly, and welcoming to tourists and practitioners alike, making visitors feel at home without being rushed. They are helpful and happy to explain misconceptions about voodoo. Readings are available and highly recommended, described as spot on and accurate. The shop also offers plentiful voodoo offerings, spells, and formulas, with most items labeled with a price and instructions. Visitors should plan some extra time to move around, especially if crowded, as it is easy to feel a little overwhelmed by the amount of items and the unique, weird energy in the shop. Some report feeling nervous or unsettled, possibly from the dolls, incense, or altars, but it remains a recommended place for a genuine voodoo shop experience. It is a regular stop for many, who also order online.
A very cool shop that smells good. I just went in knowing nothing ‘bout nothing and left with the same knowledge, but with an all-purpose voodoo doll. Stop in and browse. It smells really good.
January 2026
Papa Zaar did our reading, and it was beyond accurate. He knew about an important tattoo (that was covered), what we planned for the future, and more! Our new year resolutions are to take his advice more often. Very insightful. He is also super funny! Highly recommend. He also helped me with my nausea :)
December 2025
Store is small but genuine. Staff is friendly. Bit of a tight space when there are a lot of customers. Wide variety of spells, kits, oils, herbs, figures, and dolls. The clear labels explain what some items are. That was a very nice touch
Best for Voodoo Shops Because: The shop's central location in the French Quarter makes this an easy stop for the curious.
New Orleans is noted for two kinds of voodoo: the historic kind and the trashy, touristy kind. The latter variety isn't hard to find; look for kitschy dolls imported from China. But the historic voodoo-an expression of the city's longtime links to Haiti-is more elusive and interesting. That kind gets some respect at Voodoo Authentica, which is owned by a practicing spiritualist. The shop has displays and examples of shrines, and also stocks a variety of goods, including locally handmade voodoo dolls, gris-gris bags, and essential oils. While it's clear the staff doesn't object to selling souvenirs to those with a more casual interest, the religion of voodoo is taken seriously here-and it is a religion, not just some spooky form of witchcraft, as you'll learn.
