Lidl is a large grocery store known for offering high quality products at low prices. Since 1973, it has grown to operate about 11,200 stores across 32 countries, with its first U.S. stores opening in 2017. Customers appreciate the affordable prices, especially on fresh produce, fruits, meats, seafood, and European items like cheeses and pastries. The store features a variety of unusual and imported products, along with a fresh bakery and good selection of frozen foods and condiments. Many shoppers enjoy the weekly surprises and local produce, making Lidl a popular choice for regular shopping. However, some find the store layout confusing at first, and a few items are placed in odd spots. The store can be quite cold, which affects the shopping experience. While savings are often available through a rewards app, some customers feel stressed about bagging their own items and wish there was more assistance. Overall, Lidl is appreciated for its excellent prices, wide selection, and unique products, making it a favorite for many shoppers.