AT&T Store in Columbia offers a wide range of phones, tablets, smartwatches, and connected devices from top brands. They provide flexible prepaid phone plans with no annual contract or credit check, as well as popular unlimited data plans that come with nationwide 5G service at no extra cost. Customers have had positive experiences at the Columbia location. Xavier provided exceptional customer service when helping a customer replace a lost phone, making the transition as smooth as possible. Another customer was able to get a great deal on an iPhone 14 through a trade-in. The staff at the store, particularly Kevin, have been praised for their helpfulness, knowledge, and focus on finding the best solutions for customers' individual needs. Axel Myers also received commendation for his professionalism and addressing a customer's concerns, leading the customer to consider renewing their contract with AT&T. Overall, the AT&T Store in Columbia is highly recommended for its great selection of products, flexible plans, and the professional and courteous service provided by the staff.