“Every visit to Cumberland Farms is made better thanks to the wonderful team, especially Madeline and Gwyne. Madeline, who’s been there a while, is an absolute delight. She’s super sweet, always helpful, and her genuine smile and sincere desire to serve others make her a true local treasure. It’s refreshing to know someone like her is representing such a picturesque part of Massachusetts and one of the area’s only gas stations!
Gwyne, a warm and lovely lady from Western MA, brings a down-to-earth kindness that makes every interaction a pleasure. It’s clear she loves her work, not just for the service aspect but because she genuinely appreciates the community and beautiful surroundings.
Pretty much all the employees (but I only remember Madeline and Gwyne's names), though, make coming to Cumberland Farms a delightful experience.
The store itself is well-stocked with a good variety of items, and the bathrooms are clean and well-maintained. It’s never too crowded, but there’s always a friendly flow of customers. I love their coffee, and the pizzas are a nice treat! My parents also enjoy the beef empanadas, which are surprisingly tasty for a convenience store.
I love living in Western MA when I can, and every part of this area—including this gas station—is like a refreshing, soothing breeze in my life!”
“Neighbors Convenience Store in Ashfield offers more than just essentials—it’s a warm and welcoming stop nestled in one of the most picturesque regions you could dream of. Surrounded by lush woods, the town truly shines in autumn when the trees burst into golden and fiery colors. It’s the perfect backdrop for a store that feels just as homey, honest, and comforting.
Inside, the store is clean and thoughtfully arranged, with a solid selection of snacks, drinks, essentials, and the occasional batch of homemade baked goods. Whether you’re a local or just passing through, it’s the kind of place that quietly offers everything you didn’t know you needed.
But the real treasure here is the people. Rae, the cashier, is warm and quietly attentive—her calm professionalism and kind-hearted presence make you feel instantly at ease. It’s the kind of quiet care that lingers after you leave, like the glow of a firefly-lit evening.
And then there’s Jewel—oh, Jewel! What a heartwarming presence. Always there, always smiling, always ready with that bright country charm that makes you feel like you’ve stepped into something timeless. His beaming smile gives the store its pulse, and it’s comforting to see familiar faces like his behind the counter. That consistency builds trust and connection makes the hilltowns feel like the little nestles and nooks in the hills that call us home.
On my most recent visit, Jewel waited with patience and care as I browsed, only restocking after I’d made my selection—a small gesture, but one that speaks volumes about his attentiveness and respect for others. It’s clear he’s someone who leads with grace and kindness, whether or not he wears a manager’s title.
With such dedicated and thoughtful staff, Neighbors is more than just a store—it’s a small piece of the soul of Ashfield. If you want a glimpse of what makes Western Mass special, stop by and meet your Neighbors. You’ll walk away with more than groceries—you’ll walk away with a little more peace.”