BRAG - Boston Ring And Gem is a family-run jewelry business specializing in handcrafted bridal jewelry, including engagement rings and wedding bands. The shop is known for its stunning, unique, and skillfully made pieces, featuring ethically sourced non-conflict diamonds, both natural and lab-created, all offered at market prices. Customers consistently praise the amazing quality, excellent craftsmanship, and timeless beauty of the jewelry, which often exceeds high expectations. The customer experience is highlighted as fantastic, seamless, and immaculate, with a focus on personalized service. Appointments are described as welcoming, knowledgeable, and fun, with staff providing expert guidance through design and purchase considerations. Communication is noted as fast, easy, transparent, and super responsive. The overall energy is commended as lovely and professional, making the shopping process easy yet thorough. Clients report receiving white glove service and wholeheartedly recommend BRAG for its unmatched combination of top-notch service, stunning pieces, and a great overall experience.
My finance and I wanted to design out own engagement rings. Working with Ani and the team BRAG made the process easy and fun. We have received a lot of compliments on the rings and I would recommend BRAG to anyone!
December 2025
BRAG helped us with a fully custom engagement ring as well as our custom wedding bands in 2023/2024. We had pretty specific visions for our pieces and they were so knowledgeable helping us design our rings from start to finish. We also love that they're a family owned business!
December 2025
I have been going to BRAG exclusively for all of my jewelry purchases since 2019. They have helped consult me on all of my purchases which include an engagement ring, wedding bands, necklaces, bracelets, etc. everyone has their “Jeweler” and BRAG will always be ours.
