I loved the store! So cute and you’ll see many creative ideas there!
November 2024
Have stopped in here a few times and always find something cute! Great for gifts too!
November 2023
Flock is a true neighborhood treasure! If you're in the South End, take a few steps off the beaten path to this beautifully curated lifestyle boutique. Dani and Lisa have an exceptional eye, and this is always my first stop when I'm looking for a special gift for a friend or myself!
Living for love and beauty in all forms is at the heart of Flock. Founded in 2009 by Dani McDonald and Lisa Kupsc, this Boston-based retailer looks to capture the spirit of the modern bohemian without sacrificing style. The mother-daughter team brings together a mix of refreshing, easy-to-wear clothes with a twist and unique accessories that inspire a free spirited life. Adding a slice of a more laid-back West Coast style to Boston’s South End, Flock quickly became one of the city’s top shopping destinations. In 2013, Flock expanded to the web to reach the many like-minded wanderers and adventurers across the globe that are searching for style with substance. As the saying goes, “Birds of a feather…”
