Forty Winks is a business dedicated to making bra shopping simple, comfortable, and enjoyable. Since opening in 2010, they have aimed to provide a less awkward and more personalized experience for customers. The store offers a wide range of bras, underwear, lingerie, and loungewear in sizes XS-XXXL and 30-44 A-L, catering to diverse body types and preferences. Staff members are known for being friendly, knowledgeable, and attentive. Many customers have praised their helpfulness during fittings, with staff making efforts to find the right fit and offering valuable advice. Customers appreciate that the business respects individual comfort levels and recognizes that customers know their bodies best. Several reviews mention staff going above and beyond, hunting down products in specific sizes, and providing insightful guidance to help customers feel confident and comfortable. Forty Winks also welcomes visitors from abroad, offering a welcoming environment where questions are encouraged, and no judgment is felt. The staff's personalized approach and focus on self-care leave customers feeling beautiful, confident, and well cared for. Overall, Forty Winks stands out as a trusted spot for positive, empowering bra shopping experiences tailored to each individual's needs.
Truly outstanding experience. Got fitted and it was so well done, Kate answered all my questions and gave me advice and so many different types and sizes to try on until I found the perfect set. Thank you!
December 2025
I had a lovely experience here. The ladies helping you always make sure to ask if it's ok for them to come in/look before they do so. They are experts at what they do, and I walked out with four new bras that actually fit my body.
August 2025
I stopped by on a whim while returning an ill-fitting internet bra. The staff member that helped me gave me a really personalized experience, identified a band size issue, and helped me find several great bras that really fit well. She really took time to make sure the fit was correct. It was the best bra-buying experience... read full comment
