JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. Customers can browse a variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more, with free shipping and curbside pickup available. The store also features a new beauty concept, JCPenney Beauty, offering skincare, makeup, and beauty deals from big-name brands like Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. Customers can visit the JCPenney Department Store in Holyoke, MA to discover a wide range of national brands such as Adidas and Levi's, along with the company's private brands like Liz Claiborne, Worthington, and Arizona Jeans. While the overall experience is positive, with customers finding great deals and smooth transactions, there have been some instances of unfriendly customer service and product issues that need to be addressed.