Long’s Jewelers is a family-owned, full-service jeweler with six stores across Massachusetts and New Hampshire, serving since 1878. As an Official Rolex Jeweler, it offers a wide selection of high-quality brands such as Rolex, David Yurman, Cartier, Roberto Coin, and Mikimoto. The staff is known for their friendly, knowledgeable, and helpful service, making each shopping experience enjoyable. Customers appreciate the attentive guidance from staff members who introduce new watch brands and help select perfect jewelry pieces. Many praise the outstanding communication, responsiveness, and professionalism of the team. Long’s Jewelers aims to provide the best value and top-tier products while celebrating life's special moments. With a reputation for excellent customer service and a wide range of luxury jewelry, it remains a favorite destination for those seeking quality and a memorable shopping experience.
Had an amazing experience last week sharing a moment with my best friend. He got his first Rolex! Shirley is always lovely and she always takes great care of me, my family and my friends when we’re there. I even ended up buying my second one with her!
June 2026
Long’s is a terrific store. They are relationship based, not transactional. Alex and his staff are a pleasure to work with!
June 2026
My family and I have been shopping at Long's for over 25 years and have always received exceptional service. Bob and, more recently, Alex in Peabody have helped me with jewelry, diamonds, and watches over the years. Their commitment to quality, expertise, honesty, and customer service keep me coming back. Highly recommended!
