Dam Store is a popular and iconic stop in Oscoda, known for its variety of items and friendly atmosphere. Visitors often come to buy beer, lotto, gasoline, groceries, and fishing supplies. The store also offers souvenirs, novelty items like sunglasses and switchblade knives, and clothing. During summer and winter, it gets busy, especially with local staff who are friendly and welcoming. Some customers note that prices are higher than other places and that the owner can be less friendly, but overall, the staff provides good service. The Dam Store is considered a must-visit, especially for those camping in the area, and is seen as a landmark for its wide selection and nostalgic appeal. It remains a favorite spot for trips to Oscoda, with many returning to enjoy its unique offerings.