The Goodwill Store in the Rockford and greater Grand Rapids area is frequently described as one of the best locations. The store is decent sized, clean, and organized. Reviews note that the donations making it to the floor are often nicer than at other locations, with a robust selection of name brand items and many great quality finds. Shoppers report finding awesome, unique, and pretty decent clothing, household accessories, and vintage pieces, often at fair prices that can't be beat. The friendly, polite, and fast staff receives consistent praise. A convenient donation drive-through is available. However, some customers express concern over increasing prices, feeling they are sometimes almost equal to chain stores for donated items. Additionally, some miss the days before the online store, as they believe it removes the best items from the physical floor. Despite these criticisms, it remains a favorite for treasure shopping where you are bound to find something worthy.