Advance Auto Parts, located at 2800 10 Mile Rd NE in Rockford, is known for its excellent customer service and wide range of automotive aftermarket products. Customers frequently praise the friendly and helpful staff, who go above and beyond to assist with various car issues. For instance, employees have been reported to diagnose problems effectively, assist with battery installations, and even help customers borrow tools when needed. The store offers many free services, including battery testing, engine code scanning, and free installations with purchase, making it a convenient choice for automotive needs. Most locations have a good selection of common parts in stock and provide quick ordering options when items are unavailable. Customers appreciate the average pricing and the opportunity to save through the Speed Perks loyalty program, which earns points for discounts on store items and gas at participating Shell stations. The store's commitment to customer satisfaction is evident, as staff members have even reached out to competitors to ensure customers can find the parts they need. Overall, Advance Auto Parts is highly recommended for its kind employees and reliable services.