Ulta Beauty is the US' largest beauty retailer, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section includes vegan, clean, cruelty-free, and sustainable options. The Salon at Ulta Beauty provides a range of services, from haircuts to lash extensions, with the option to book appointments online or walk in. Customers often praise the friendly and professional staff, highlighting how staff members are very helpful and dedicated to ensuring customers find exactly what they need. The General Manager is well-regarded for their wonderful service. Many customers appreciate the convenience of BOPUIS and the Ulta app, making shopping easier. Visitors have had positive experiences, with staff going above and beyond to assist and create a welcoming environment. The store features a beautiful layout and a vast variety of beauty products, although some prices are on the higher side. Notably, customers have praised specific staff members for their excellent customer service—one stylist helped a customer transition to a chocolate brown color while keeping their long hair intact, showcasing the dedication and care of the team at Ulta Beauty.