Ulta Beauty is a large retailer specializing in cosmetics, fragrance, and personal care products. They offer a wide selection from over 500 brands, including popular choices like Tarte, Fenty, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex. The store also features a salon providing various services such as haircuts, hair color, makeup application, brow waxing, and ear piercing. Appointments can be booked online or walk-ins are welcome when stylists are available. Customers praise the knowledgeable and friendly staff who are happy to assist with product selection and provide excellent customer service. Many appreciate the salon services, highlighting the skill and professionalism of stylists like Kristopher, Taylor, and Mikayla. The store's credit card program is also popular for earning points and discounts on purchases.