Ulta Beauty is a leading retailer offering a wide selection of cosmetics, fragrances, and beauty products from over 500 brands. Shoppers can find popular brands like Tarte, Fenty, Redken, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. The store emphasizes "Conscious Beauty," featuring products with vegan, clean ingredients, cruelty-free, sustainable packaging, and positive community impact options. Ulta Beauty's salon provides hair, skin, makeup, and brow services, including haircuts, hair color, and lash extensions. Customers appreciate the knowledgeable and helpful staff, noting their expertise and willingness to assist. Many have shared positive experiences, highlighting how staff members have been friendly and supportive, especially when searching for specific items for special occasions. However, some customers have mentioned issues with product testers being limited, which can make it challenging to choose fragrances. Despite this, the overall customer service, especially from standout employees, has left a lasting impression.
I had a wonderful experience at Ulta with a sales associate, Jade. She was so friendly, knowledgeable, and patient in helping me find the perfect product. And, it was on sale!
June 2026
Cashier was pushy about using phone number to earn rewards. I do not have an account, nor do I want one, and no I’m not going to go through my phone to use my contacts
Just came for some nail polish before a movie
January 2026
I'm very happy with the in-store options and I love using the app to explore new products and order items that are only available online. The delivery time is super convenient! Helpful staff as well.
