East Lake Liquor Store is a family-owned neighborhood store that has been around for decades. It is known for its excellent variety, including local Twin City options, and is a great choice. The staff are consistently described as super nice, helpful, friendly, respectful, and SO nice. The owner is present daily and is known for providing exceptionally personal and helpful service, even helping to carry boxes to customers' cars. The store fosters a warm, community atmosphere where kids and dogs are often greeted with treats. It offers pretty average pricing rather than deep bulk discounts, positioning itself as a place to support a local business. Customers appreciate the simple checkout process and the staff's willingness to answer questions and give recommendations. The store has its own parking lot and is considered a beautiful fixture in the community, with many declaring it the best liquor store they have ever been to.