Hy-Vee Grocery Store in Rochester offers a convenient and friendly shopping experience with a wide selection of quality products. Customers appreciate the good prices and better quality of meats and cheeses compared to larger supermarkets. The store's shelves are well-stocked with fresh produce, meats, seafood, bakery items, and pantry staples, including both national brands and private labels that provide good value. The produce section is consistently fresh and vibrant, with options for different preferences, including organic choices. The meat and seafood counters are praised for their wide variety and helpful staff, ensuring high-quality options for customers. The store maintains a clean and organized environment, with clear aisle labels making shopping easier. The atmosphere is friendly, with helpful employees who contribute to a positive experience. Many reviews highlight the excellent customer service, from cashiers to deli staff. Additional services like online ordering with pickup or delivery, a pharmacy, floral department, and dine-in or take-out food make Hy-Vee a one-stop shop for many needs. While prices may be slightly higher than discount stores, the quality, service, and overall shopping environment justify the cost. Customers enjoy the weekly specials and loyalty programs that provide extra savings. Overall, Hy-Vee in Rochester is valued for its cleanliness, organization, friendly atmosphere, and high-quality products, making it a preferred choice for many shoppers seeking a reliable and pleasant grocery experience.