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October 2025 by Levi kenyon
Over priced Candy but they have good rocks to eat
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October 2025 by Michelle Riker
Expensive and a lot of the candy seemed old and melted. Like the taffy , all the wax paper wrappers were covered in sticky ooze. And the tootsie rolls were all stuck together and sticky too. But we treated ourselves and spent 50$ on 5 small bags of candy and one candy bar.
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September 2025 by sheryl maskrod
Great candy selection but clerk was very very rude!! Will not go back. This happened on Saturday September 13th at approximately 12 or shortly after. I don't normally leave bad review but she was totally out of line.
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August 2025 by Sarah Livingston
Watched a family harass and threaten a lady working by herself at this store for being gone for under 10 minutes to use the bathroom. Had a sign taking a quick break and my husband and I were waiting patiently to go in.
Worker had to call security to get the people
To leave her alone and right after situation was handled she was back open and very kind even after dealing with crazy people.
Posting because those people threatened the poor worker.
Overall nice store with so much to look at! Definitely recommend coming here
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August 2025 by Terina Nowlin
We came to get some candy and there’s a sign in the door saying taking a break be back shortly. It’s been 20 min and still no employee. Branson it’s sugar do better. Got a very disappointed little girl
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July 2025 by Nic
My boys and I just received the worst customer service. On 7/15 between 3-3:15pm my boys and I came to get some candy, like we usually do when we come to the landing. As we stood behind the counter to Check out we realized it was taking us several minutes for anybody to come check us out. Finally about five minutes later a girl came from the stockroom asked us if we found everything OK. I answered yes, and she came back with ‘so it’s gonna be like that huh?’ There was nobody else around me except for my boys. I asked her, ‘What did you just say?’ She looked at me and said ‘not everything‘s about you, sweetie’. I said ‘please don’t speak to me like that’s. She said ‘don’t tell me how to do my job.’ After spending $45, which I shouldn’t have done, we left and I said ‘you really shouldn’t treat customers like that’ and she said ‘don’t tell me how to do my job. Leave.’
This was the worst customer service I’ve ever experienced in my entire life. My boys and I always make a point to go to It’s sugar whenever we’re on the landing, this was the worst experience and pretty crappy to act like she didn’t say what she said then try to act like I think things revolve around me. NO ONE else was around… thanks for gaslighting me in front of my kids…. This will be the last time we ever go. My boys and I were completely in shock that anybody would treat somebody like, especially in a candy store! Do better!
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December 2024 by Sandra Lapp
Cute store full of unusual candy and familiar names most people should recognize. It was pretty busy on a Saturday night on Thanksgiving weekend. Friendly service and you are sure to find something fun to buy.
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September 2024 by James Murdock
This is such a fun quirky store! The have a great selection of sugary sweets! Clean, well-organized showroom. We bought a bag full of saltwater taffy and it was delicious!
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August 2024 by jacob k schmitt
Buy by the pound candy. Great choices, really easy to check weight AND overspend.
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July 2024 by Jared W.
This place is so unique, you just gotta go in and look around at least. Lots of novelty and unique candies and plush items.
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June 2024 by Roz White
I went to ITSSUGAR in Branson on May 11th, purchased two candles one cotton candy the other fruity O's the wicks were too big when burning and mines almost caught fire . I will never purchase candles from there again, that was a waste of money. The candy was good.
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April 2024 by Timothy Hunter
360 Virtual
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April 2024 by Megan Jackson
The employees weren't very friendly. My son overfilled his bag of candy and didn't realize it would cost so much. They refused to work with us and made us pay the entire $22 which was more than he could afford on his own. There were no signs stating we had to purchase every item even if they weren't even touched. And the candy was hard as rock. Not worth it.
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March 2024 by Rex Robinson
Great experience and fast service
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January 2024 by Austin Smith
We stopped in while on family vaca from Arkansas and was pretty disappointed honestly. The store was clean and well organized that’s about the only positive thing I can say. The staff seemed like they didn’t want to be there, the candy we got tasted old, and the atmosphere overall just didn’t seem welcoming at all. I would definitely recommend going to a DIFFERENT candy shop in town.
