AT&T Store in Columbia offers phones, tablets, smartwatches, and connected devices from various brands, along with wireless data plans for every need. Customers can enjoy the flexibility of prepaid phone plans with no annual contract and no credit check. Popular unlimited data plans are available for all text and data needs, and these plans include nationwide AT&T 5G service at no extra cost. Reviews highlight exceptional customer service. Staff members are described as kind, patient, and capable. They provide good service and fix problems quickly, even when the issue is not directly related to AT&T. Customers appreciate the detailed answers to questions and the smooth, simple process for upgrades. One reviewer mentioned a staff member who was phenomenal in helping activate an old device and assist with a lost phone, even showing how to send a message to it. The Grindstone Parkway location is frequently praised for its fantastic customer service, with many customers stating it's the only AT&T store they visit. The service is consistently rated as 5-star.