SCHEELS is an employee-owned retail store committed to delivering an exceptional shopping experience. The store offers a wide range of products across over 85 categories, including hunting, fishing, camping, golfing, biking, and various fashion items. Customers appreciate the extensive selection of world-class brands like Nike, Under Armour, and YETI, all backed by the SCHEELS guarantee. Reviews highlight the excellent customer service at SCHEELS, noting that staff members are professional, knowledgeable, and always ready to assist with any questions. Many customers have shared positive experiences, especially with the service department, where staff have helped with tasks such as bicycle tune-ups and equipment maintenance. The store is praised for its helpful employees who go above and beyond to ensure customer satisfaction. However, some customers have expressed concerns about pricing, stating that certain items can be found at lower prices elsewhere. While SCHEELS is recognized for its quality and variety, shoppers are advised to compare prices when making purchases. Overall, SCHEELS is seen as a great place to explore sports gear and outdoor equipment, with outstanding customer service that sets it apart from other retailers.
Love this store, such a variety of sports equipment and a high variety of other products and brands. It’s amazing what you can find here. The staff are helpful and knowledgeable and friendly; a great place to shop.
August 2026
Wish to acknowledge Nick Hoerr for his assistance with a golf club I brought in whose head had come loose. With a big smile and friendly greeting he was able to tighten it back to like new condition. Greatly appreciated the prompt and friendly help. Dave Scheevel, Tyler Texas
July 2026
I came to look specifically for NFL stuff and they had it! All the staff were super friendly, it was a great experience.