XO Liquor is a 24/7 liquor store known for its wide selection of beer, wine, spirits, mixers, and snacks. Customers appreciate the friendly service, with staff who greet them warmly and often remember their names. The store is praised for its inclusive environment, treating everyone equally, regardless of background. Many find it to be a budget-friendly option, offering prices significantly lower than those found on the Strip. While some products, like Faygo pops, are noted to be expensive, overall, the store provides good deals, including name-brand vapes. Additionally, XO Liquor offers unique treats like Mexican ice cream bars, making it a favorite destination for many.