Under Armour Factory House offers great quality athletic wear that is durable, comfortable, and trendy. The store has a good selection of mens, womens, and kids apparel and footwear, and is clean and bright. Depending on sales, there can be great buys, though it can be pricey. Staff are generally friendly, quick to help, and apologetic for inconveniences like inventory issues. The store offers perks for first responders and a loyalty program. Some customers note a confusing fitting room process and occasional location-specific merchandise that seems out of place.