Circle BMW, owned and operated by Tom DeFelice since 1980, is dedicated to excellence in all phases of the BMW ownership experience. Serving customers in Central New Jersey, Circle BMW is one of the tri-state area's leading luxury automotive dealerships. The award-winning Service Department is among the top in the nation and employs the largest staff of BMW Master Technicians in New Jersey. Circle BMW is also one of the largest BMW authorized stocking dealers of original equipment parts and accessories in the region. Customers have had outstanding experiences at Circle BMW. Raymond provided incredible customer service and exceptional explanations regarding BMW services, with impressive knowledge and attention to detail. His personable approach made customers feel like part of the family, creating a welcoming and supportive environment. Alex was a great salesman in assisting with getting customers into their desired BMWs, with the sales and finance teams being friendly and helpful. Ed and Carlos were also praised for their professionalism and ensuring customers were completely comfortable with their new vehicles. Overall, Circle BMW is known for its commitment to excellence, knowledgeable staff, and exceptional customer service, making it a top choice for BMW enthusiasts in the tri-state area.
Charles was the best salesman I could've asked for. He was so helpful and got me my dream car for an amazing deal. If you are in the market for a BMW for see Charles!!
September 2026
I can’t say enough great things about this dealership, especially Ed and Carlos. They always go above and beyond to take care of their customers. The service department is excellent, and I truly appreciate everything they’ve done for me. Highly recommend!
September 2026
I have nothing but positive things to say about Steven Geiss in the parts department. Very helpful and highly knowledgeable.
