October 2019 by Hui L.
I've only really had taiyaki from Taiyaki NYC and Deli Manjoo so I've become used to the taste of their taiyakis. Couldn't help myself as I was wandering the food court figuring out what to eat so I decided to get a cream taiyaki too. This is good for those who don't really like their desserts to be sweet...as it wasn't too sweet at all. The outside of the taiyaki tasted like pancake batter...so there wasn't much flavor. But it was cheap so a good cheap snack is always a plus in my book. If you're still craving sweets, Royce chocolates usually has a table with free samples (their chocolate is soo creamy and so smooth but soo expensive)
October 2019 by Mable C.
I usually can't resist these types of street food desserts because the aroma reels me right in. I was so excited for this place the second I walked by the stall but it was an absolute disappointment. I ordered the cream yaki which was about a 10 minute wait but I didn't mind because I knew that meant it would be fresh. When it finally came out, it was very dark and hard in the exterior, seemingly burnt. I took one bite of the outside crust and it was pretty bad. Very bland and dry. I was hoping that after getting to the filling that it would make up for it but sadly, the filling fell short as well. It was slightly sweet but not as sweet as I had expected, to help compensate for the lack of flavor in the crust. The price was very fair for only $2 a piece but I would much rather have the mini egg waffles on the street for only $1.
September 2019 by j hwang
I haven't been back here in ages. The obanyaki with red bean was as good as I remembered. I think they make their own red bean paste because it's not as sweet as some other places. The ice cream was good too.
September 2019 by Jo M
Another food vendor at Mitsuwa Marketplace that was on our list to try. They didn't open until 11am so we waited around. Ended up coming back and getting some before we went grocery shopping. Not sure if it was worth the wait though. Friend ordered and it took 30 minutes for our order. The first bite I had was just ok. Didn't make me want to take another bite though. Not sure if the ladies were rushed, but they don't seem to be put together well. They fell apart and the seams don't stick.
August 2019 by Helen Z.
The fillings are great and pretty much the same as TK north factory that sometimes comes to mitsuwa as a visiting stall, just with less variety. The actual pastry part of the obanyaki is too hard, thick, and over cooked. They were able to hand over our order (one red bean one custard) in a few seconds (we did not see them actively making any new ones) which makes me think these were not made to order and were just sitting there getting stale and overcooked. I was pretty disappointed in these, especially after having TK north factory whenever I get the chance to stop by when they're here. We also got lychee ice cream which I enjoyed the creamy fluffy texture of, but the flavor was a little too sweet and artificial. The good reviews make me feel like we got unlucky, but these places really should treat all customers the same and have every order be made on the spot. I've never had taiyaki or obanyaki that wasn't made to order besides here.
August 2019 by Jo M.
Another food vendor at Mitsuwa Marketplace that was on our list to try. They didn't open until 11am so we waited around. Ended up coming back and getting some before we went grocery shopping. Not sure if it was worth the wait though. Friend ordered and it took 30 minutes for our order. The first bite I had was just ok. Didn't make me want to take another bite though. Not sure if the ladies were rushed, but they don't seem to be put together well. They fell apart and the seams don't stick. I've had better. For me, 30 minutes for meh wasn't worth it.
June 2019 by Kwok T.
My wife bought several red bean fishes. They looked cute but even my kids would not touch them after one bite. They was too sweet and the taste was very mediocre. We were surprised because Japanese snacks aren't usually too sweet. Even if they made them less sweet, we will decline going back as the flavors weren't great. We buy Japanese pastries and snacks all the time so this was sweeter than our usual.
April 2019 by meilun lee
I think she sold me left overs from last night. The red bean and cream cakes both are very hard and dry. So disappointed !
April 2019 by Haoyue Guo
I tried the green tea and the red bean. The flour wrapper is too thick with a wired taste of alkali. Much worse than those I tried in Tokyo.
April 2019 by Peng Hsu
Love their "?å?¤ç?¼?" especially the ã?¯ã?ªã? ã?¼ paste inside... é¯?ç?¼ is also very good
March 2019 by Minami K.
I've been to Oishinbo 3 times already, and my experience hasn't faltered - they're great! I've had their ice cream, creamyaki and their obanyaki. Ice cream is pretty hard to mess up; theirs is standard. However, their creamyaki and obanyaki is where this place shines! The batter is nice and crispy, warm fresh from the pans, and the fillings aren't too sweet. Lines at this place get long quick, so try to get there early. All in all, I plan on visiting this stand every time I go to Mitsuwa!
February 2019 by Sho R.
I like cream-yaki better than tai-yaki. Vanilla custard filled cream-yaki was better than green tea custard filled cream-yaki. Overall the cookies are much heavier than I thought.
January 2019 by Meini C.
My favorite Japanese dessert snacks. I love the custard taiyakis as I'm not a huge red bean fan. They offer $10 for 6 which is usually my go to deal for the custard fillings.
December 2018 by Ken A.
We just have to come here every time we come to Mitsuwa Market. I like the cream filled ones but we also get the red bean paste ones as well. Make sure you save time as it's always crowded and you wind up coming back to pick up your order.
November 2018 by Michael Wu
Love the cheap and quality green tea and lychee ice cream!!
September 2018 by Anonymous R.
The ice cream is only $2 for one really big scoop, green tea flavor doesn't disappoint. Half the price of soft serve next door, only thing is they don't have black sesame flavor. (Other flavors are chocolate, vanilla, red bean and lychee). The ice cream is packed to the bottom of the cone. The red bean obanyaki is also good ($1.75 each, buy 5 get 1 free), depends on what time of the day you go and how long it's been sitting on the griddle. When it's busy, they're fresh, end of the day they're cold since they stop making fresh ones. If you're torn between obanyaki and ice cream, try the ice cream. I've been coming here for years only for the obanyaki, the ice cream was great!
September 2018 by Gabriella B.
CREAM YAKI ALL THE WAY. They are like little Japanese "donuts" must have warm! Ice cream is ok I prefer ice cream from matcha love.
July 2018 by Lawrence N.
This is a not a review of the food. It is a review of the service rendered by the staff there. The following is the recent experience at this location. I purchased half a dozen bakery items, made my payment and patiently waited for the pickup. Ten minutes passed by, I went to the staff and followed up on my order. I was brushed off in a rude manner and was told to wait for an additional 5 minutes, and so I obliged. During this whole time, the customers who had ordered after me, who also happened to be of *non-Asian descent*, were *personally greeted* and *hand-delivered* their pickup orders. There was zero notification that my pickup order was ready at all and I was repeatedly told to wait. After all of the customers who placed their orders after me had been personally greeted and hand-delivered their orders (with literally nobody waiting), I walked up to the staff and followed up again. Lone and behold, the staff had come to a realization that my pickup order had been prepared and ready for pickup for the past 10 minutes. Without *any* apologies, greetings orwhatsoever, the staff rudely handed over my orders and turned her attention right away to another customer, who also happened to be of *non-Asian descent*. I have been to this location multiple times and this is the very first time that I had noticed such an radical shift in customer service and attitude towards certain groups of individuals. What the staff had demonstrated through their services was very unfortunate and extremely disappointing for me as a recurring customer. I am writing this review as a concerned customer and I am hoping that such unprofessional services and attitudes would be rectified.
July 2018 by Isabella L.
Exellent customer service!!! I drive from Pennsylvania just to get these. The shell is crispy and the filling is smooth and rich. My all time favorite is the cream custard! They just added a new flavor, matcha cream custard, which is also good. The red bean filling has the right amount of sweetness to it. Mix and match different flavors for a box to bring home!
June 2018 by Flora L.
This taiyaki place is located inside Mitsuwa market. It's a stall to your left when you first walk in. Honestly, it wasn't the best taiyaki I've had which is really disappointing coming from a japanese market. My boyfriend and I got the green tea and vanilla custard taiyaki (the round ones) to share. They were both over and undercooked at the same time. The outside was very hard/crispy and the inside breading was undercooked. Both custards were really good though! I enjoyed the vanilla custard more than the green tea one. It was sweet enough but not too sweet.
February 2018 by Chastity R.
Fresh, warm, yummy, filling, & cute! You just can't go wrong with these! Fun to watch them make it. & the ladies are so nice!
November 2017 by Kimberly T.
I love love this place! I even love it more today as i tried their matcha and chocolate taiyaki! The batter is pretty filling but for now i could still manage eating 2 pieces in one sitting just because it is that delicious LOL the red bean is just so heavy so that I dont usually buy. Every time i go to mitsuwa i hardly go home without few pieces of Oishinbo's. Well maybe 6 pieces to be exact. Although they are not as good when you eat it fresh out of the moldings, reheating it at home will still suffice.
October 2017 by Fox E.
Most people get B.O. under their arms, but my friend Oi gets Shin B.O. I have no idea why his shins sweat so much. This little stand inside Mitsuwa is named after this anomaly. I wasn't impressed by the product at Oishinbo, which appeared to be much like "custard fish" that I tried up in Toronto (at Kevin's Taiyaki), and fell madly in love with. There's also an expensive, hipstery version in Chinatown Manhattan. I forgot the name of it. Here, however, there was a distinct mediocrity about it. They serve not only the custard kinds but also red bean, green bean, and some others. However I'm giving it a healthy four stars because it's cheap, fresh, hot off the "press", it's beloved by the locals, and the service is absolutely wonderful.
May 2017 by Ada L.
LOCATION\\ Inside Mitsuwa Plaza, across Matcha Love. FOOD\\ Tried the custard obanyaki. There isn't much finesse to their waffles. The batter is overfilled and overcooked so it comes out a bit chewy, but overall okay to good. Compared to other places there is way more batter than filling, but it's still a good amount of filling. If you come here on a weekday, there is practically zero wait time.
April 2017 by Tony Chen
December 2016 by Elizabeth L.
4.5 stars Best taiyaki I've been able to find in the area. Japan's is better, obviously, but all the taiyaki I've been able to find in the city have been bland or microwaved. I actually prefer the obanyaki since the ratio of red bean to waffle is a bit better. Lines can get really long on weekends, but it's worth it to get a pack and freeze to eat at home! Yum!
November 2016 by Kevin E.
Hmm...Kind of on the fence with this one. The red bean filling was really good but the fish had a harder texture than other taiyaki that I've had before. The fish smelled so good after it was prepared though and it was very flavorful as well and not bland. With taiyaki, they usually make the fish first and then fill the inside with red bean but here, they make half the fish, coat the top with the red bean, and then add the other half of the fish on top of the red bean. Overall, I thought they tasted pretty good and I like their buy 5 get 1 free deal.
October 2016 by Eric L.
Honestly for all the hype of this place and the lines, I've had better comparable desserts (at a cheaper price) at Korean dessert places. The red bean taiyaki had delicious red bean but the batter was about as tasty as styrofoam. This led to the feeling that you had to chew thru miles of the stuff to get to the tasty red bean center. The custard one was much better probably because the sweetness of the custard better matched the tasteless batter.
August 2016 by Brenda C.
Had to try their creamy custard yaki along with their red bean paste pancake. Normally as many have stated, if it comes straight out of the oven fresh, it's delicious. Today however because of the volume of people do to their summer festival, they ran out of ice cream and they over cooked the yakis. The nice thing about them is they're not to sweet. The custard tasted a little floury. That's not a great thing. The red bean fared far better though. Again, because of the sheer mass of people, I'm willing to give them the benefit of the doubt and will go back to try them again.
April 2016 by Keigo Iwabuchi
One of the best Japanese sweet shop!