Ciocca Subaru, formerly known as Coleman Subaru, is the oldest Subaru dealer in New Jersey and the third oldest in the United States, with a long history of selling and servicing Subaru vehicles since 1967. The dealership is known for its knowledgeable and experienced staff, whose tenure exceeds the industry average, ensuring customers receive professional and efficient service whether they are buying a new car, parts, accessories, or seeking maintenance. Customers appreciate the dealership's quick and painless buying process, highlighting friendly and personable employees who treat customers more like friends than just clients. Many reviews commend the staff's respectful, kind, and helpful attitude, with particular praise for employees who go above and beyond to make the experience positive. For example, some customers noted that staff members took time to guide them through the process patiently, answered all questions thoroughly, and did not pressure them into purchases. The dealership also offers convenient services such as the Fast Track Service and the BuyNow button for easy vehicle purchases. Customers value the transparency and straightforward approach, especially in the finance process, where there are no high-pressure tactics or haggling. The staff's professionalism extends to providing honest vehicle assessments and accommodating customers' needs, even for those who are less familiar with cars. Despite some customers traveling from distant areas, many find the experience well worth the drive due to the friendly service, helpful staff, and the dealership’s commitment to customer satisfaction. Overall, Ciocca Subaru is recognized for its rich history, expert staff, and dedication to making car buying a positive and hassle-free experience.
Wow!!!! Top notch salespersons, finance dept, and management!!! Easy/fast approvals, honest and trustworthy all around. Warm showroom garage. Huge comfortable lobby for service waiting. I did not find my perfect car but overall I had a great experience here.
December 2025
First time I've bought a car in 10 years. They made it quick and painless. Kim was fantastic. Down to earth, personable, and friendly. Treated me more like a friend than a customer. Would definitely buy another car from her.
November 2025
Excellent service and amazing deals!!! Ask for Jeff Richner. He’s the best!!!
