REI is a highly regarded outdoor retailer known for its impressive selection of quality gear and clothing, backed by a 100% satisfaction guarantee. Customers appreciate the exceptional service provided by staff members like Ian, who go above and beyond to assist with bike repairs and exchanges. The bike shop is especially praised for its accommodating policy, making the process easy and hassle-free. Additionally, REI is recognized for its excellent ski service, with staff ensuring safety and customer satisfaction. Overall, REI fosters a welcoming atmosphere for both new and experienced outdoor enthusiasts.