Apple Rockaway is a popular destination for Apple enthusiasts and tech-savvy individuals. The store offers a wide range of Apple products, including Mac, iPhone, iPad, and Apple Watch, along with the opportunity to sign up for Today at Apple programs. Customers can also seek support at the Genius Bar. While the overall experience is generally positive, there have been some instances of frustration. One customer had trouble with their tap-to-pay feature and was told to wait 15-20 minutes for their order to be ready, only to be informed later that it would not be available until the following day. Despite this inconvenience, the customer was able to cancel the order and place a new one for same-day delivery. The store's staff, however, have been widely praised for their exceptional customer service. Customers have described the employees as "the sweetest, kindest people ever," with one individual, Diana, creating a warm and welcoming environment while guiding a customer through the process of fixing their Face ID. Another customer, an 80-year-old, was delighted with the purchase of a new iPad and highly recommended the Apple Store, noting the staff's kindness and patience. Overall, Apple Rockaway appears to be a reliable and customer-focused establishment, offering a wide range of Apple products and services, as well as a knowledgeable and friendly staff who strive to provide a positive shopping experience.