East West Novelty is a retail store chain specializing in Counter-Culture Goods.
East West was founded in 1971 by Alexander Suvino and has its roots in the music business. Alex came up with the name after listening to a Paul Butterfield Blues Band Album titled “East West” and in its inception in 1971 and for a number of subsequent years sold records, bootlegs, live recordings, and outtakeson Vinyl. As well as providing customers with band merchandise and other music related collectible and decorative items.
It has remained in its sole Brick & Mortar location for 45 years of business, bringing you products from all your favorite time periods and an eclectic mix of different sub-cultures that have flourished in American Society.
