Liccardi Ford is a family-owned dealership that has been serving Watchung and nearby areas since 1938. Known for its commitment to excellence and customer satisfaction, the dealership offers a diverse selection of new and used Ford cars, trucks, and SUVs, including hybrids and electric vehicles. Customers consistently praise the knowledgeable and friendly staff, who work diligently to help individuals find the perfect vehicle to suit their needs and budget. Many reviews highlight the exceptional service provided by the sales team. Sales representatives are described as professional, patient, and genuinely invested in making the car-buying experience seamless and stress-free. Customers appreciate the welcoming atmosphere of the dealership, where they feel comfortable and confident throughout the purchasing process. From negotiating prices to finalizing paperwork, the entire experience is reported to be efficient and transparent, with no pressure felt by buyers. Many customers have returned to Liccardi Ford for multiple vehicle purchases, recommending the dealership for its excellent service and dedication to customer satisfaction. Overall, Liccardi Ford stands out as a top choice for anyone in the market for a new or used vehicle.
Very satisfied we the service received and kindness of the service advisor
November 2025
Michael and fellow staff members were very polite and made the experience pleasant.
September 2024
Dealt with Mina. Came up w an agreed upon price, leased the vehicle. Simple transaction. No bells and whistles. It was an ok experience. Know your #s is my advice. They made out, I made out. It worked out. I'd go back.
